Data vs. Commerce

Data vs. Commerce

Every company that sells online wants frictionless commerce. But what does that actually look like in practice? Most businesses have already figured out the #1 rule of cutting out friction in their physical supply chain: all of its parts need to talk to each other, and somebody needs to own it. ㅤ Far fewer have figured that out for their digital supply chains. And somewhere in that pile of disconnected projects, data and commerce stopped talking. The most expensive relationship in your business needs work. This is their standing appointment. This is Data vs. Commerce. ㅤ Each week, hosts Matt Johnson and Floyd Blaikie sit down with the people who own the data, run the platforms, and pay the price when those two stop playing nice. ㅤ If you're responsible for any part of how products get from a database to a doorstep, this is your show. New episodes drop weekly. Subscribe on Apple, Spotify, or wherever you listen.
Who owns the product data | Jay Roxe, CMO, inriver | Willem Van Dijk, Pivotree | Ep. 11
Data vs. CommerceAugust 05, 2026
11
21:4919.97 MB

Who owns the product data | Jay Roxe, CMO, inriver | Willem Van Dijk, Pivotree | Ep. 11

Product data used to be a back-office chore. Now it decides whether an AI recommends you, whether a customer can find a replacement part, and whether you show up in the consideration set at all. Most teams have no real picture of what is happening down in that foundation. ㅤ Floyd Blaikie hosts this ...

Order management goes first in the agentic era | Ep. 10
Data vs. CommerceJuly 29, 2026
10
22:5020.9 MB

Order management goes first in the agentic era | Ep. 10

Swagelok is running 97% of order to cash through automated multi-agent AI, lifting purchase orders straight into SAP. Most manufacturers and distributors are still walking printouts from one desk to another. The distance between those two sentences is the whole episode. ㅤ Matt Johnson and Floyd Blai...

Have You Hit the PIM Ceiling? | Jay Roxe, CMO, inriver | Ep. 9
Data vs. CommerceJuly 22, 2026
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23:2021.36 MB

Have You Hit the PIM Ceiling? | Jay Roxe, CMO, inriver | Ep. 9

Everyone feels the ceiling before they can name it. The channels keep multiplying, the attributes per product keep growing, and the whole operation is held together by workarounds and one very large spreadsheet. On this episode of Data vs. Commerce, hosts Matt Johnson and Floyd Blaikie from Pivotree...

Start small before you sign a five-year, multi-agent deal | Anatolii Iakimets, Director of Product Marketing, Kibo | Ep. 8
Data vs. CommerceJuly 15, 2026
8
21:4919.98 MB

Start small before you sign a five-year, multi-agent deal | Anatolii Iakimets, Director of Product Marketing, Kibo | Ep. 8

Every pitch for agentic commerce opens with the model. Which frontier lab it runs on, how smart it is, how many PhDs sit behind it. This episode argues the model is the part that matters least. ㅤ Hosts Matt Johnson and Floyd Blaikie of Pivotree 's Data vs. Commerce sit down with Anatolii Iakimets , ...

A prototype built with Claude Code still has to survive your ERP | Ryan Smith, Account Executive, Pivotree | Ep. 7
Data vs. CommerceJuly 08, 2026
7
32:2429.67 MB

A prototype built with Claude Code still has to survive your ERP | Ryan Smith, Account Executive, Pivotree | Ep. 7

Every AI conversation in distribution right now assumes the data underneath is ready to be acted on. Most of the time, it isn't. Matt Johnson hosts this one solo, with Floyd Blaikie out of the studio, joined by Ryan Smith , an account executive at Pivotree , fresh off the Applied AI for Distributors...

Using AI in field sales without gutting the sales team | Lauren McCullough, Co-Founder & CEO, Tromml | Ep. 6
Data vs. CommerceJuly 01, 2026
6
24:5022.74 MB

Using AI in field sales without gutting the sales team | Lauren McCullough, Co-Founder & CEO, Tromml | Ep. 6

Field sales is the part of commerce that data never quite reaches. The rep has the relationship, the context, and forty years of counter knowledge, and most of it dies in a notebook nobody reads. This episode is about closing that gap. Matt Johnson calls in from the AI for Distributors event in Chic...

Taking the order is easy. Keeping the promise is where it breaks | Keith Gorney, OMS Practice Director, Pivotree | Ep. 5
Data vs. CommerceJune 24, 2026
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25:0122.9 MB

Taking the order is easy. Keeping the promise is where it breaks | Keith Gorney, OMS Practice Director, Pivotree | Ep. 5

The catalog looks right, the website takes the order, and then the promise falls apart somewhere between the click and the dock. That gap between what a screen shows and what actually ships is where this episode lives. Matt Johnson and Floyd Blaikie sit down with Keith Gorney , OMS Practice Director...

The robots.txt setting that hides your catalog from ChatGPT | Dan Ornstein, Retail Industry Leader, Pivotree | Ep. 4
Data vs. CommerceJune 17, 2026
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20:0018.31 MB

The robots.txt setting that hides your catalog from ChatGPT | Dan Ornstein, Retail Industry Leader, Pivotree | Ep. 4

A customer asks ChatGPT how to fix his style, gets sent to three stores, and nobody on the retail side can explain why those three and not the other thirty. That gap is where this episode sits. Matt Johnson and Floyd Blaikie talk with Dan Ornstein , Retail Industry Leader at Pivotree , about how lar...

Augmenting experts instead of replacing them with AI | Bill Di Nardo, CEO & Joel Farquhar, Chief Architect, Pivotree | Ep. 3
Data vs. CommerceJune 10, 2026
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29:2526.94 MB

Augmenting experts instead of replacing them with AI | Bill Di Nardo, CEO & Joel Farquhar, Chief Architect, Pivotree | Ep. 3

Every analyst call this quarter runs on the same promise about AI: fewer humans, same output. Matt Johnson and Floyd Blaikie don't buy it, and neither do this episode's guests. Floyd sits down with Pivotree CEO Bill Di Nardo and chief architect Joel Farquhar to make the case for what they call real ...

AI can connect systems fast, but only if the data is right | Ep. 2
Data vs. CommerceJune 03, 2026
2
20:3718.87 MB

AI can connect systems fast, but only if the data is right | Ep. 2

The storefront said overnight shipping. The part showed up three days later, and the dishwasher was still broken. ㅤ Matt Johnson and Floyd Blaikie open Episode 2 of Data vs. Commerce by tracing that delay past the product data they covered last time, into the place most teams forget to look: the int...