Data vs. Commerce

The catalog looks right, the website takes the order, and then the promise falls apart somewhere between the click and the dock. That gap between what a screen shows and what actually ships is where this episode lives. Matt Johnson and Floyd Blaikie sit down with Keith Gorney , OMS Practice Director...

A customer asks ChatGPT how to fix his style, gets sent to three stores, and nobody on the retail side can explain why those three and not the other thirty. That gap is where this episode sits. Matt Johnson and Floyd Blaikie talk with Dan Ornstein , Retail Industry Leader at Pivotree , about how lar...

Every analyst call this quarter runs on the same promise about AI: fewer humans, same output. Matt Johnson and Floyd Blaikie don't buy it, and neither do this episode's guests. Floyd sits down with Pivotree CEO Bill Di Nardo and chief architect Joel Farquhar to make the case for what they call real ...

The storefront said overnight shipping. The part showed up three days later, and the dishwasher was still broken. ㅤ Matt Johnson and Floyd Blaikie open Episode 2 of Data vs. Commerce by tracing that delay past the product data they covered last time, into the place most teams forget to look: the int...

Episode 1 of Data vs. Commerce starts with a broken dishwasher and a part that didn't fit. Floyd Blaikie ordered an overnight pump from a distributor's website. Three days later it showed up with three pins instead of four. Same model number, wrong part. Matt Johnson walks through what actually brok...

Every product moves twice. Once through the data layer, where it gets named, classified, attributed, priced, and made findable. Once through the physical layer, where it gets bought, picked, packed, shipped, and delivered. Most companies invest heavily in the second journey and treat the first as a ...